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"O" YOGA

Brand Identity design for the “O” Yoga and Pilates Medicine School, based in UK.

The Project

Brand Identity, Graphic Design, Print
“O” Yoga is a colorful, happy project, which I really enjoyed! The source of inspiration for the Logotype’s Symbol design was the letter “O”, from the Yoga school name, an abbreviation came from the word “Om” (or Ohm or Aum) which is a mystical Sanskrit sound of Hindu origin, sacred and important in various Dharmic religions, and the classic yoga posture.
Three circles tangential to each other, equal thickness forming logo’s final version. The colours for the logo variations were based on the colours of the chakras.

Brand Identity

Publication & Awards

Published in “Chois Gallery Vol. 31”.
Published in “Logo Talks 3”.
Published in “Fuct Art magazine, issue 23”.
Published in “Signs, Symbols & Pictograms”.

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