The design idea was rooted in a grid-based structure, focusing on visual balance and clear communication between the company and its clients. The brand needed to appeal to both businesses and consumers, and it was essential to convey a sense of trust, while remaining inviting and dynamic.

The deliverables included a complete visual identity package, which encompassed the creation of a logotype, letterhead designs for affiliated companies and clients, business cards, envelopes, promotional materials such as brochures and flyers, and corporate collateral like pens, pins, and merchandise bags.

In addition to the print materials, I developed a digital identity for Earn IQ, including a user-friendly website, mobile app designs for iOS, Android, and Windows, as well as a merchant’s store order application. I also designed layouts for the company’s social media profiles to maintain a consistent visual identity across all platforms.

The project aimed not only to define the Earn IQ brand but also to establish a cohesive and visually appealing experience for both the clients and end-users, whether in-store or online.