Earn IQ was built around a grid-based visual system with a strong focus on clarity, balance and effective communication. The goal was to create a brand that could feel vibrant and approachable, while remaining structured, trustworthy and professional enough to speak clearly to both businesses and everyday users.

I developed the visual identity system across print and digital touchpoints, including the logo, corporate stationery, business cards, envelopes, brochures, flyers and branded collateral such as pens, pins and merchandise bags. The visual language was designed to create a clear, consistent and scalable brand presence across every application.

Alongside the print identity, I led the creative direction and design of the brand’s digital presence, including the website, mobile app interfaces for iOS, Android and Windows, as well as the merchant store ordering application. I also created social media layouts to help maintain a cohesive visual identity across all digital communication.

The aim of the project was not only to define Earn IQ visually, but to help shape a coherent and scalable brand experience for both clients and end users, whether online or in-store. The work supported the company’s early growth and contributed to its development through to acquisition within two years.