BABEL
I had to deal with a 30 years old Silver Jewellery shop, called “BABEL” and refresh its appearance and brand identity.
The Project
Brand Identity, Graphic Design, Print, Website
I was assigned to design the logo for a shop that sells silver and unique jewellery.
The owner gave me complete freedom to design the logo. All she wanted was that the logo should bring out something of India and Hinduism.After research I came up with the sacred symbol of OM (Aum/Ohm), within which I design-integrated the figure of the Hindu god Ganesha, as well as the letters “B” for the word “BABEL”, “S” for the word “Silver” and “J” for the word “Jewellery”.
Apart from the logo, I also designed the online store, which is minimal and has a very friendly user interface.