BABEL
I was tasked with refreshing the appearance and brand identity of BABEL, one of the oldest and most well-known silver jewellery shops in Piraeus, which has been in business for 30 years.
The Project
Brand Identity, Graphic Design, Print, Website
For this project, I was assigned to design the logo for a shop specializing in silver and unique jewellery. The owner provided me with complete creative freedom, with one key request: the logo should incorporate elements of India and Hinduism.
After conducting research, I chose to integrate the sacred symbol of OM (Aum/Ohm) into the logo design, as it carries profound spiritual significance. Within this symbol, I creatively incorporated the figure of the Hindu god Ganesha, known for removing obstacles and bringing good fortune. I also included the letters “B” for BABEL, “S” for Silver, and “J” for Jewellery, creating a harmonious and meaningful design that reflected the shop’s ethos.
In addition to the logo, I also designed the online store. It features a minimalistic design with a user-friendly interface, ensuring a seamless and pleasant shopping experience for customers.
After conducting research, I chose to integrate the sacred symbol of OM (Aum/Ohm) into the logo design, as it carries profound spiritual significance. Within this symbol, I creatively incorporated the figure of the Hindu god Ganesha, known for removing obstacles and bringing good fortune. I also included the letters “B” for BABEL, “S” for Silver, and “J” for Jewellery, creating a harmonious and meaningful design that reflected the shop’s ethos.
In addition to the logo, I also designed the online store. It features a minimalistic design with a user-friendly interface, ensuring a seamless and pleasant shopping experience for customers.
E-Shop
