LIFETREE
A holistic approach to wellness, LifeTree is a leading online store in healthy living, targeting a discerning audience seeking the best products for their diet.
The Project
Brand Identity, Graphic Design, E-commerce, Social Media, Marketing Strategy
LifeTree was a project that started from a simple idea and was built entirely from the ground up. I played a pivotal role in shaping its identity, expanding my responsibilities beyond graphic design into strategic and creative leadership. The brand was born the moment I named it: LifeTree! The tree of life, a name that perfectly embodies its focus on Exclusive Natural Products.
I developed the brand identity and visual direction, ensuring LifeTree stood out in the competitive wellness market. I led the design and development of the website and online store, aligning both with the brand’s essence and ensuring a seamless user experience. I also led the marketing strategy, crafting B2B and B2C communication plans and managed the e-commerce platform to drive sales growth. Additionally, I designed marketing materials, corporate print collateral, product manuals, and presentations for partners and suppliers. I managed the brand’s social media profiles presence, creating banners, covers, posts, stories and other digital assets. I coordinated campaigns and contests across print and online platforms, working closely with dieticians, influencers, and wellness companies to foster strategic collaborations that boosted brand awareness.
By monitoring performance metrics and continuously optimizing content, I helped increase engagement, drive sales and enhance brand visibility. I also supervised the production of radio commercials, ensuring consistency in tone and messaging. Throughout the project, I ensured coherence across all visual and communication touchpoints, strengthening LifeTree’s position in the wellness sector.
I led LifeTree’s brand development from early 2018 until mid 2023. Although I am no longer involved in the brand’s creative and strategic direction, my contributions laid the foundation for its ongoing success and growth.
I developed the brand identity and visual direction, ensuring LifeTree stood out in the competitive wellness market. I led the design and development of the website and online store, aligning both with the brand’s essence and ensuring a seamless user experience. I also led the marketing strategy, crafting B2B and B2C communication plans and managed the e-commerce platform to drive sales growth. Additionally, I designed marketing materials, corporate print collateral, product manuals, and presentations for partners and suppliers. I managed the brand’s social media profiles presence, creating banners, covers, posts, stories and other digital assets. I coordinated campaigns and contests across print and online platforms, working closely with dieticians, influencers, and wellness companies to foster strategic collaborations that boosted brand awareness.
By monitoring performance metrics and continuously optimizing content, I helped increase engagement, drive sales and enhance brand visibility. I also supervised the production of radio commercials, ensuring consistency in tone and messaging. Throughout the project, I ensured coherence across all visual and communication touchpoints, strengthening LifeTree’s position in the wellness sector.
I led LifeTree’s brand development from early 2018 until mid 2023. Although I am no longer involved in the brand’s creative and strategic direction, my contributions laid the foundation for its ongoing success and growth.
Featured in
Athens Voice Magazine 12.2022
Forma Magazine 01,12.2019
The Body Magazine 10,11,12.2018
Online Editions:
YouWeekly.gr, OK.gr, MissBloom.gr
Forma Magazine 01,12.2019
The Body Magazine 10,11,12.2018
Online Editions:
YouWeekly.gr, OK.gr, MissBloom.gr
Branding & Identity Applications
Brand Advertisement: " The Tree of Life in your nutrition! "
Advertisement: " Fibers, the Thread of Life! "
E-Shop, Website & Blog
Social Media & Digital Communication
Social media communication for LifeTree was built around a structured content system combining product education, healthy lifestyle inspiration and promotional campaigns. The goal was to create consistent engagement while reinforcing the brand’s authority in the wellness space.
Social media content supported product launches, educational campaigns and ongoing brand engagement, contributing to LifeTree’s +150% sales growth and +200% brand visibility.
Social media content supported product launches, educational campaigns and ongoing brand engagement, contributing to LifeTree’s +150% sales growth and +200% brand visibility.
Product Promotion Campaign
This campaign was created to promote the company and its products through an engaging advertisement. The designs were specifically created for the Facebook page cover, the first and most prominent visual element a visitor sees upon entering the page. The central idea featured a classic search field, with the category we are looking for displayed inside.
At the bottom, the phrase “Find the best … only at LifeTree!” can be found.
The campaign focused on the following Product Categories: Natural Sweeteners, Fish Oils, Gluten-Free Flours, Dietary Supplements, Sugar-Free Chocolates, Beeswax Ointments & Oils, Gluten-Free Seeds and Grains, Coconut Products, Special Offer Bundles, Healthy Recipes and Christmas Recipes.
At the bottom, the phrase “Find the best … only at LifeTree!” can be found.
The campaign focused on the following Product Categories: Natural Sweeteners, Fish Oils, Gluten-Free Flours, Dietary Supplements, Sugar-Free Chocolates, Beeswax Ointments & Oils, Gluten-Free Seeds and Grains, Coconut Products, Special Offer Bundles, Healthy Recipes and Christmas Recipes.
The Facebook cover campaign was part of a broader content strategy designed to guide visitors directly to key product categories. By highlighting different product groups within the search concept, each visual acted as a gateway to the corresponding section of the e-shop.
This approach helped increase category visibility, drive targeted traffic to the website and support product discovery, contributing to higher engagement and sales across multiple product lines.
Product Communication
A large part of LifeTree’s social media communication focused on product education and promotion. Visual content was designed to highlight product benefits, ingredients and everyday uses while maintaining a natural, lifestyle oriented visual tone.
Posts included product highlights, ingredient based storytelling, promotional offers and educational content designed for both Facebook and Instagram feeds.
The visual material was produced through a combination of original photography directed and shot by me, AI assisted image creation, selected stock photography from image libraries, and material developed in collaboration with external photographers.
Posts included product highlights, ingredient based storytelling, promotional offers and educational content designed for both Facebook and Instagram feeds.
The visual material was produced through a combination of original photography directed and shot by me, AI assisted image creation, selected stock photography from image libraries, and material developed in collaboration with external photographers.
Selected Posts
Cook & Shoot | Recipe Photography Campaign
Recipes | Product-Based Food Content
Community Engagement | Tips, Offers, Giveaways & Seasonal Content
