LifeTree was a project that started from a simple idea and was built entirely from the ground up. I played a pivotal role in shaping its identity, expanding my responsibilities beyond graphic design into strategic and creative leadership. The brand was born the moment I named it: LifeTree! The tree of life, a name that perfectly embodies its focus on Exclusive Natural Products.

I developed the brand identity and visual direction, ensuring LifeTree stood out in the competitive wellness market. I led the design and development of the website and online store, aligning both with the brand’s essence and ensuring a seamless user experience. I also led the marketing strategy, crafting B2B and B2C communication plans and managed the e-commerce platform to drive sales growth. Additionally, I designed marketing materials, corporate print collateral, product manuals, and presentations for partners and suppliers. I ​ managed ​the brand’s social ​media profiles presence, creating banners, covers, posts, stories and other digital assets. I coordinated campaigns and contests across print and online platforms, working closely with dieticians, influencers, and wellness companies to foster strategic collaborations that boosted brand awareness.

By monitoring performance metrics and continuously optimizing content, I helped increase engagement, drive sales and enhance brand visibility. I also supervised the production of radio commercials, ensuring consistency in tone and messaging. Throughout the project, I ensured coherence across all visual and communication touchpoints, strengthening LifeTree’s position in the wellness sector.

I led LifeTree’s brand development from early 2018 until mid 2023. Although I am no longer involved in the brand’s creative and strategic direction, my contributions laid the foundation for its ongoing success and growth.