For Greenpeace’s 2009 campaign, I designed a poster – which used also as advertisement, featuring the slogan “BE A PART OF THE ACTION”. I also included “Reduce, Reuse, Recycle” to emphasize sustainability.

The main concept was to engage the viewer directly and make them part of the campaign. The design featured a round sticker with perforation and scissor marks, allowing the viewer to cut it out and place it wherever they wished. This interactive element encouraged active participation, turning the audience into a part of the action itself.