KE.S.A.Y
Poster Design and Advertisement for the KE.S.A.Y.
The Project
Graphic Design, Print
KE.S.A.Y. (Center for Sexual & Reproductive Health) is a leading institution in Greece that addresses issues related to sexual health, including sexual intercourse difficulties, lack of companionship, sexual dysfunction, fertility concerns, and more.
For this campaign, the key goal was to encourage individuals experiencing sexual or reproductive health issues to seek professional help without shame or hesitation. The campaign’s focus was on empowering individuals to take the step to contact specialists for guidance and support.
Through the hotline, KE.S.A.Y. offers confidential assistance, aiming to help people regain control of their health and well-being. The poster design emphasizes courage and openness, aiming to break the stigma around these sensitive topics, and encourages people to reach out for help with no embarrassment.
The design approach was simple, impactful, and direct, using visuals and messaging that would resonate with the target audience and inspire them to take action.
For this campaign, the key goal was to encourage individuals experiencing sexual or reproductive health issues to seek professional help without shame or hesitation. The campaign’s focus was on empowering individuals to take the step to contact specialists for guidance and support.
Through the hotline, KE.S.A.Y. offers confidential assistance, aiming to help people regain control of their health and well-being. The poster design emphasizes courage and openness, aiming to break the stigma around these sensitive topics, and encourages people to reach out for help with no embarrassment.
The design approach was simple, impactful, and direct, using visuals and messaging that would resonate with the target audience and inspire them to take action.
