GRAPHICSTEIN
Brand naming and Logotype design for a German based Art gallery shop which sells special and unique graphic design and art products.
The Project
Brand Identity, Graphic Design, Print
The idea for the brand name and the logo design came through the word “Smart”. Smart creations. Smart graphic designs. And what is the synonym of the word “smart”?
Albert Einstein was the source of inspiration for the naming and the logo symbolism. “Graphicstein”.
So, I designed a minimal version of Einstein’s face. I wanted a clever but playful logotype so the upside down letters, of the phrase “Smart Creations” were the final touch, on my logotype design.
So, I designed a minimal version of Einstein’s face. I wanted a clever but playful logotype so the upside down letters, of the phrase “Smart Creations” were the final touch, on my logotype design.
Publication & Awards
Published in “Logo Design 3”.
Published in “Fuct Art magazine, issue 23”.
Awarded and Showcased in Design and Design Awards 2013.
Published in “Fuct Art magazine, issue 23”.
Awarded and Showcased in Design and Design Awards 2013.
Printed
Promo Gift Bag
