During our first meeting, the studio’s owner mentioned a few names she had in mind. As we discussed the brand’s character and the feeling she wanted to convey, the direction became clearer, and the final name — Equa d’Arch — emerged naturally from that process. Inspired by equilibrio (balance), it reflects the calm and refined simplicity she envisioned for the studio.

The logo was built around this idea. Clean geometry, controlled proportions and a steady visual rhythm express the studio’s approach to architecture: clear, balanced and contemporary. The identity needed to feel modern and confident, but also quiet and understated — nothing unnecessary, nothing decorative without purpose.

For the website, I designed a minimal and fully responsive layout using a clean grid, generous white space and sharp typography. The structure is straightforward: a strong hero image, a curated project overview, conceptual sketches and a floorplan that communicates the studio’s design philosophy with clarity.

To support the launch, I also created promotional posters combining architectural renders, urban imagery and refined typographic details. These materials introduce Equa d’Arch with a consistent tone — balanced, calm and visually elegant.

The result is a cohesive identity that grew directly from our initial conversation: a brand shaped by clarity, balance and contemporary architectural simplicity.