Art Direction and Design for the Bowtech Hellas Newspaper, Logotype redesign
The Project
Art Direction, Logotype, Graphic Design, Print
Bowtech Hellas is a specialized publication dedicated to the Bowen technique, released every six months. I was responsible for the art direction and design of two issues (#6 and #7) of the Bowtech newspaper. Working closely with the president of the association, we developed a design style that was strict, simple, and clean, with a minimalist approach that focused on clarity and directness.
For issue #7, I also designed a mini corporate brochure that was sent to all subscribers and members, providing them with concise and valuable information about Bowtech. Additionally, I was tasked with redesigning the organization’s logotype to better align with the modern and professional identity we were aiming for.
The final design maintained a professional tone while ensuring that the information was easy to navigate and visually engaging, reflecting the high standards and effectiveness of the Bowen technique.