Betoto was an online betting company owned by bwin International Ltd, active since 2003, and it stands as one of the top names in the online gaming industry.

This campaign was all about creating a buzz and instantly grabbing attention. It kicked off with a bold, attention-grabbing question: “When was the last time you played?” – no brand name, no extra information, just an immediate call to action that would make people stop and think. This was strategically placed across major magazines and newspapers in Greece, sparking curiosity and setting the stage for the official launch.

After the teaser, the full reveal came with Betoto’s logo and the slogan “Join the game!”, inviting users into the brand experience. But that’s just the start. I designed the entire package for both new and returning members: from new members’ bonus cards to the membership card, as well as a comprehensive bonus informational newsletter that kept the excitement going.

Additionally, I crafted an array of promotional materials to ensure that every touchpoint reinforced the Betoto experience, making sure that both new and existing players felt fully immersed in the world of Betoto.