As a co-founder, I played a pivotal role in shaping LifeTree from the ground up, extending my responsibilities beyond graphic design into multiple creative and strategic areas. I was responsible for naming the company, laying the groundwork for its identity and vision. LifeTree! The tree of life, a name that perfectly aligns with the brand’s focus on “exclusive natural products”.

I then developed a strong brand identity and visual direction, ensuring that LifeTree stood out in the competitive wellness market. I was also involved in the design and development of the website/online store, ensuring a seamless user experience and alignment with the brand’s identity. I took charge of the marketing strategy, crafting B2B and B2C communication plans and played a key role in e-commerce management, focusing on the online store and driving sales growth.

I oversaw the design of marketing and promotional materials, corporate print collateral, product manuals and presentations for partners & suppliers, managed social media campaigns, contests and advertisements across both magazines and digital platforms. Additionally, I supervised the production of radio commercials, ensuring they aligned with the brand’s identity and messaging.

Additionally, I ensured consistency across all visual communications, from product designs to promotional campaigns, strengthening the brand’s presence in the wellness sector.