Logotype design for Game X.L. and “Creative Games” exhibition.
The Project
Brand Identity, Graphic Design
Game X.L. is a well-known company in the games industry, which was going to take part in a “creative games” exhibition.
For the logotype design, I wanted a really playful solution. I wanted the logo to be part of the “game” and attract people to the company’s exhibition stand.
The source of inspiration for the logotype design were the office staples.
So, I designed the whole alphabet by staples and in the final part, I used only the letters for the word “PLAY” and 3 more to design the arrow to give a movement to the logo.
In the exhibition the logotype was made by huge staples, which people could move and.. play!
Publication & Awards
Published in the “New Typography 2” book.
Published in Bright Ideas in Logos vol.2.
Awarded & showcased in the Design and Design International Awards 2012.
Finalist in the Hiiibrand’s International Logo Design Awards 2011.