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GAME X.L.

Logotype design for Game X.L. and “Creative Games” exhibition.

The Project

Brand Identity, Graphic Design
Game X.L. is a well-known company in the games industry, which was going to take part in a “creative games” exhibition. For the logotype design, I wanted a really playful solution. I wanted the logo to be part of the “game” and attract people to the company’s exhibition stand.

The source of inspiration for the logotype design were the office staples. So, I designed the whole alphabet by staples and in the final part, I used only the letters for the word “PLAY” and 3 more to design the arrow to give a movement to the logo.

In the exhibition the logotype was made by huge staples, which people could move and.. play!

Publication & Awards

Published in the “New Typography 2” book. Published in Bright Ideas in Logos vol.2.

Awarded & showcased in the Design and Design International Awards 2012.

Finalist in the Hiiibrand’s International Logo Design Awards 2011.

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