Game X.L. is a well-known company in the gaming industry, participating in a “Creative Games” exhibition. For the logotype symbol design, I wanted to create a playful and interactive concept that would integrate the logo into the “game” itself and attract people to the company’s exhibition stand.

The inspiration behind the design came from office staples. I designed the entire alphabet using staples, with the final logo focusing on the word “PLAY” and three additional letters forming an arrow, adding a sense of movement to the symbol.

I truly enjoyed the entire process, as the playful interaction with the staples created a unique experience, not only for me but also for the owners! At the exhibition, the logotype symbol was constructed from large staples, allowing visitors to move them around and play, further enhancing the interactive experience and making it a memorable part of the exhibition.