Design is not just
what it looks like and
feels like. Design is
how it works.
Steve Jobs, Co-Founder Apple
Design can be art.
Design can be
aesthetics. Design is
so simple, that's why
it is so complicated.
Paul Rand, Graphic Designer
Design creates
culture. Culture
shapes values. Values
determine the future.
Robert L. Peters, Designer/Author
If you think good
design is expensive,
you should look at
the cost of bad
design.
Dr. Ralf Speth, CEO Jaguar