AKADEMOS TAE KWON DO
Akademos is a Martial Arts studio which specialized in Olympic style & traditional Tae Kwon Do, based in Athens, Greece.

I was assigned to design Akademos brand identity, promotional flyer, the outdoor and indoor signage.

The source of inspiration for the logotype-symbol, just came when I saw the owner of the studio, who did a classic taekwondo move kick.

The typography was designed specially for Akadimos and I wanted to be bold, clear and give the feeling of respect, confidence and validity.


Akademos facebook page

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Tae Kwon Do /
Taekwondo is about self improvement and defense, and although one should always seek constant improvement, it is also helpful to have a way to gauge you’re progress. This is where belts, and rank, comes into play.

Akademos /
Akademos or Academus name came from the Ancient Greek "Ακάδημος" who was an Attic hero in Greek mythology.
Akademia was the source of the word "Academy". Also the expression "the Grove of Academe" refers to the sacred site of Akademos where the cult had once taken place in an olive grove sacred to Athena.
http://vamadesign.com/uploads/galleries/49/AKADIMOS_LOGOTYPE.png



Source of Inspiration
http://vamadesign.com/uploads/galleries/49/AKADIMOS_SOURCEINSPIRATION.gif



Design Process
http://vamadesign.com/uploads/galleries/49/AKADIMOS_LOGO-DESIGN_PROCESS.gif



Business Card
http://vamadesign.com/uploads/galleries/49/AKADIMOS_BUSINESSCARD.jpg


Promotional Flyer
http://vamadesign.com/uploads/galleries/49/AKADIMOS_PROMO_FLYER.jpg


http://vamadesign.com/uploads/galleries/49/AKADIMOS_WTF_TAEKWONDO.png





Outdoor Signage
http://vamadesign.com/uploads/galleries/49/AKADIMOS_OUTDOOR-SIGNAGE.jpg



Street Door Sign
http://vamadesign.com/uploads/galleries/49/AKADIMOS_DOOR-SIGN.jpg



Interior
http://vamadesign.com/uploads/galleries/49/AKADIMOS_INTERIOR.jpg